A campaign team changed its media plan after detecting lower attention in traditional formats.
The new battle is less about reach than about persistence.
CampanaMedios
Campaign communication: Vaccarezza activates ahead of the third release
A campaign team adjusts its strategy before a decisive delivery.
Por Martina Ibarra / / 5 min
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The daily key
A concise selection of the political, economic and cultural agenda before the noise starts.